If you’re an Auckland-based business, you may be able to get a free $7000 grant from the government to help you get over the effects of the COVID-19 restrictions. The best part about the Activate Auckland grant is that you don’t need to pay it back!

Here are some of your most common questions answered:


“Is the government giving out free money? Why?”

The COVID-19 pandemic and all the associated restrictions have had a massive impact on us, both as people and businesses. Since the beginning of the pandemic, the bulk of COVID cases in New Zealand have been concentrated in the Auckland region, and businesses in Tāmaki Makaurau bore the brunt of this. To help these businesses get through these tough times, the NZ government has come out with the Activate Auckland grant as part of its COVID support package.


“What does this grant cover?”

First things first: Activate Tāmaki Makaurau is not one grant but an umbrella of separate grants. The official Activate Auckland page mentions a few different types of grants, including those for marketing advice and implementation. As one of Auckland’s leading digital marketing and web design agencies, we are here to help you with these two specific grants:

Business Advice Grant worth $3000

For advice and planning support, like developing a marketing strategy

Implementation Grant worth $4000

For support with implementing business advice, by building a website or landing page for instance


“Am I eligible?”

Here are some of the eligibility criteria you need to meet to apply for these grants:

  • Be operating with 100 full time equivalent employees or less
  • Be GST registered in New Zealand
  • Have a New Zealand Business Number (NZBN)
  • Be operating in a commercial environment
  • Be a privately-owned business or are a Māori Trust or incorporation under the Te Ture Whenua Māori Act 1993 or similar organisation managing Māori assets under multiple ownership
  • Primarily operate within the Auckland Alert Level 3 boundary
  • Be an existing business that is trading prior to 22 October 2021


“Where do you guys come in?”

The Web Guys is a registered service provider on the Activate Auckland platform, and we can create digital marketing strategies (for web design, SEO and Google Ads) and execute them to ensure your business gets traction online.

This means that once you get the grant with us as your preferred provider, we can revamp your website, create new landing pages, or even make a new one altogether. If you already have a great website, this might be a chance to kick off some digital marketing to improve your organic or paid visibility.


“And it’s really free? There has to be a catch.”

Yes, it’s 100 percent free. Since it is a government sponsored scheme, this is not a loan or scam. You really don’t pay anything back! You can read all about it on the official Activate Auckland website.


“How/Where do I sign up?”

Check out our Activate Auckland page and give us a call now. We’ll guide you through the whole registration process.