Overview
1
About project
Crowne Plaza is a well-known place for hospitality and accommodation. This project required us to create a website for the Christchurch location, using their set of brand guidelines.
2
Platform used
Adobe Experience Design
Wordpress
Custom CSS
03
Services
Strategy
- Customer Experience
- Consumer Insights + Trends
- Data + Analytics
- KPI Definition + Roadmapping
- Omnichannel + D2C
Design
- Experience Design
- Design Systems + Style Guides
- Performance Optimization
- In-Store Retail Experiences
- iOS + Android Applications
Content
- Content Strategy
- Messaging + Voice
- Photography
- Video Production
- 3D / Motion Graphics
04
Client industry
Hospitality
Tourism
05
Integration
Squarespace
Php
Shopify
JavaScript
Wordpress
Angular JS
Experience
01
Challenges faced
Crowne Plaza is a well-known and reputed brand across New Zealand. The challenge for us was to make sure we delivered a website that reflected their brand. Consistency and finesse were key in this project, as the final outcome needed to build trust for their potential customers.
02
UX/UI Description
We used a video as the opening screen, to showcase the highlights of Crowne Plaza. Their photography portrays a professional and lavish lifestyle, so we had to ensure the rest of the website compliments it.
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