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Crowne Plaza

Crowne Plaza
Crowne Plaza
Overview

Overview

1

About project

Crowne Plaza is a well-known place for hospitality and accommodation. This project required us to create a website for the Christchurch location, using their set of brand guidelines.

2

Platform used

Adobe Experience Design
Wordpress
Custom CSS

03

Services

Strategy

  • Customer Experience
  • Consumer Insights + Trends
  • Data + Analytics
  • KPI Definition + Roadmapping
  • Omnichannel + D2C

Design

  • Experience Design
  • Design Systems + Style Guides
  • Performance Optimization
  • In-Store Retail Experiences
  • iOS + Android Applications

Content

  • Content Strategy
  • Messaging + Voice
  • Photography
  • Video Production
  • 3D / Motion Graphics

04

Client industry

Hospitality
Tourism

05

Integration

Squarespace

Squarespace

Php

Php

Shopify

Shopify

JavaScript

JavaScript

Wordpress

Wordpress

Angular JS

Angular JS

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Subtitle

Experience

01

Challenges faced

Crowne Plaza is a well-known and reputed brand across New Zealand. The challenge for us was to make sure we delivered a website that reflected their brand. Consistency and finesse were key in this project, as the final outcome needed to build trust for their potential customers.

02

UX/UI Description

We used a video as the opening screen, to showcase the highlights of Crowne Plaza. Their photography portrays a professional and lavish lifestyle, so we had to ensure the rest of the website compliments it.

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