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Suite 2.6, 91 St Georges Bay Rd,
Parnell, Auckland,
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    Crowne Plaza

    Crowne Plaza
    Crowne Plaza
    Overview

    Overview

    1

    About project

    Crowne Plaza is a well-known place for hospitality and accommodation. This project required us to create a website for the Christchurch location, using their set of brand guidelines.

    2

    Platform used

    Adobe Experience Design
    Wordpress
    Custom CSS

    03

    Services

    Strategy

    • Customer Experience
    • Consumer Insights + Trends
    • Data + Analytics
    • KPI Definition + Roadmapping
    • Omnichannel + D2C

    Design

    • Experience Design
    • Design Systems + Style Guides
    • Performance Optimization
    • In-Store Retail Experiences
    • iOS + Android Applications

    Content

    • Content Strategy
    • Messaging + Voice
    • Photography
    • Video Production
    • 3D / Motion Graphics

    04

    Client industry

    Hospitality
    Tourism

    05

    Integration

    Squarespace

    Squarespace

    Php

    Php

    Shopify

    Shopify

    JavaScript

    JavaScript

    Wordpress

    Wordpress

    Angular JS

    Angular JS

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    Subtitle

    Experience

    01

    Challenges faced

    Crowne Plaza is a well-known and reputed brand across New Zealand. The challenge for us was to make sure we delivered a website that reflected their brand. Consistency and finesse were key in this project, as the final outcome needed to build trust for their potential customers.

    02

    UX/UI Description

    We used a video as the opening screen, to showcase the highlights of Crowne Plaza. Their photography portrays a professional and lavish lifestyle, so we had to ensure the rest of the website compliments it.

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