Tama Payne is a Senior SEO Specialist supporting the SEO team as a 2IC. He specialises in developing organic growth strategies across traditional search engines and AI-driven recommendation platforms.
Using a strategic, data-led approach, Tama identifies emerging search trends, shifts in user behaviour and competitive opportunities. He combines these insights with practical implementation to develop proactive strategies that help clients stay ahead in a rapidly changing search landscape.
Tama is passionate about the wider web ecosystem and enjoys exploring new technologies and how they can be applied to improve digital performance.
Outside of work, he plays interclub tennis in Auckland. His favourite player is Jo-Wilfried Tsonga.
Core Skills
- SEO strategy development
- Technical SEO
- AI search optimisation
- Competitor and market analysis
- Search data analysis
Favourite Tools
- Screaming Frog
- Google Search Console
- DataForSEO
- Google Analytics 4
Fun Fact
Tama attended high school in Brunei, where his parents worked as expatriates.
