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Top Tips for Choosing a Website Design Company in Auckland

March 31, 2021
Digital Marketing
by The Web Guys
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Top Tips for Choosing a Website Design Company in Auckland

If you are looking for website design services in Auckland, top of your list of priorities should be getting a return on investment. After all, a website shouldn’t be something that just sits there and looks pretty. Instead, it should deliver for your business.

To achieve this, you firstly need to get your website designed by a professional website design company. Choosing a website designer located in Auckland is also highly recommended, plus you have to make sure you choose the best in the business.

There are a lot of companies to choose from, so how do you make sure you get the best professional website design company in Auckland working on your site?

There are four main things you should consider:

  1. Range of services
  2. Technical expertise
  3. A focus on results
  4. A track record of success

Range of Services

Achieving success with online marketing involves having a strategy with multiple elements. A strong website is one of those elements, but you also need others to ensure you get the right people to visit your website and that they then become leads and/or customers.

To give you an idea of what we are talking about, here is the range of services that we offer at The Web Guys:

  • Strategy – campaign, brand, marketing, digital, content, and social strategies.
  • Development – website development, e-commerce website development, mobile app development, CMS implementation, and bespoke development.
  • Creative – content creation, photography, video production, graphic design, branding, and art direction.
  • Marketing – Google Ads, SEO, SEM (Search Engine Marketing), email marketing, and social media marketing.
  • Design and UX – UX/UI design, app design, web design, and mobile design.
  • Insight – reporting, analysis, conversion optimisation, campaign optimisation, user testing, analytics, and metrics.

A range of services similar to the above will give you a good indication that the website designer knows what they are doing and can deliver for your business.

Technical Expertise

In-house technical expertise is essential too. This ensures there are no unnecessary delays or unforeseen costs, plus it ensures you get the highest possible standard of website. After all, you want the functionality of your website to work months and years after you launch it, so it needs to be technically robust and future-proof. This requires technical expertise.

A Focus on Results

One of the main problems with website design companies is they focus only on design and development with no consideration given to the effectiveness of the site and how it will deliver results.

They will tell how great the design looks while talking excitedly about a cutting-edge feature they have included. Who cares, though, if you don’t get the results your business needs?

The best approach you can take is to hire a website development company that is interested in your business and your success.

A Track Record of Success

Speaking of success, it’s also important to make sure the website developer you choose has a track record.

Note that this isn’t about experience or a portfolio – anyone can put those things together, even one-person operations.

What should really matter to your business is the results the website developer has achieved for its clients. This will demonstrate they can deliver results for you too.

Making the Right Decision

The final thought is to take your time to make the right decision on a website design company in Auckland. Don’t rush into it, particularly based on price, as it will cost you more in the long run. Instead, always stay focused on the results you want to achieve and how the developer can help make that happen